The company, which focuses on partnering with influencers to launch niche beauty brands, will release Kim Chi Chic — a collection with “RuPaul's Drag Race” contestant Kim Chi — on Oct. 16. By Ryma Chikhoune on September 30, 2019.
Drag Race's KimChi Spilled All the Details About Her Adorable, Affordable Beauty Brand
Toni Ko — one of America's Richest Self-Made Women, according to Forbes, and founder of NYX Cosmetics — is launching a new beauty line in partnership with Kim Chi, the Korean American influencer best known for his appearance on season 8 of RuPaul's Drag Race.
Read More: https://www.papermag.com/kim-chi-nyx-beauty-drag-race-2640797495.html
How This Launch Party Channeled a Drag Queen’s Over-the-Top Aesthetic
RuPaul's Drag Race star KimChi channeled her bold vision into a colorful, whimsical launch bash for KimChi Chic Beauty.
Kim Chi and Trixie Mattel
Bright and bold! Kim Chi was joined by another RuPaul's Drag Race alum at the launch of her new beauty collection, KimChi_Chic Beauty, at NYX Cosmetics founder Toni Ko's Los Angeles home on Oct. 16.
'DRAG RACE''S KIM CHI IS FINALLY READY TO SUPPLY MAKEUP TO THE MASSES WITH NEW COSMETICS LINE
"This is makeup made so that a range of different people can wear [it], from office workers to construction workers to drag queens."